Commercial Assessments

Complete market opportunity analyses that answer the critical questions: Is this asset worth pursuing? What's the realistic market potential? We evaluate market size, competitive landscape, reimbursement pathways, and commercial viability to help you prioritize investments and allocate resources strategically.

Deliverables: Market opportunity reports, investment recommendation summaries, risk-benefit analyses with go/no-go recommendations

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Target Product Profile (TPP) Development

Rigorous TPP creation that balances clinical feasibility with commercial reality. We work closely with R&D and clinical teams to define efficacy thresholds, safety parameters, and dosing convenience requirements that will drive market adoption—identifying deal-breakers early before costly late-stage surprises.

Deliverables: Comprehensive TPPs with competitive benchmarking, clinical success criteria, and adoption drivers/barriers analysis

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Competitive Intelligence

Real-time tracking of your competitive landscape. We monitor competitor pipelines, clinical trial results, regulatory milestones, and commercial strategies so you can anticipate threats and identify opportunities before they impact your programs.

Deliverables: Competitor pipeline charts, clinical trial timelines, competitive positioning matrices, strategic threat assessments, quarterly intelligence briefs

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Revenue Forecasting

Patient-based revenue models built on solid data—not guesswork. From early-stage epidemiological forecasts to late-stage projections using claims data and quantitative market research, we provide base/low/high scenarios that quantify uncertainty and support confident decision-making.

Deliverables: Excel-based forecast models with patient flow analysis, uptake curves, pricing assumptions, sensitivity analyses, and scenario planning

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Launch Preparedness

End-to-end launch planning that ensures your organization is ready for commercialization. From positioning and messaging development to disease awareness campaigns and KOL engagement strategies, we coordinate cross-functional activities to execute flawless launches.

Deliverables: Launch readiness assessments, positioning statements, messaging frameworks, tactical launch plans, disease awareness campaigns, KOL engagement strategies

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KOL Profiling & Outreach

Strategic KOL identification, mapping, and engagement planning. We help you build the thought leader relationships that matter—from conference outreach to advisory board recruitment to publication planning coordination.

Deliverables: KOL maps by geography and influence tier, target KOL lists with engagement recommendations, advisory board planning support

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